I’d like to share a video from a new favourite author of mine. Seth Godin is a marketer with a perspective all of his own. His blog is one of the most popular on the internet (I read it every day) and I’ve read four of his books so far: Purple Cow, Meatball Sundae, The Dip and Tribes.
In this talk at the TED conference, a inspiring gathering of leading thinkers from around the world, he argues that the key to success in this new world is to be “remarkable”.
I must point out that his use of the Japanese word “Otaku” is in common with the way Edge magazine uses it, and a bit generous. They use it to mean “enthusiast, expert, early-adopter etc.” I have it on good authority from a Japanese friend that its meaning is closer to “nerd.” The sentiment is accurate though.